Get the products, people, and decisions ready before you build.
Work through the checklist with the people who own merchandising, catalog, content, operations, and technology. Unknowns are useful: they show what the project must answer.
Name the source of truth for products, variants, attributes, media, and availability
Identify the collections and filters customers actually use
Record missing, uncertain, duplicate, or restricted product data
02
Customer journeys
Map verified purchase, request, pickup, visit, and staff-help paths
Name where staff confirmation or policy review is required
Separate booking, rental, POS, or account wishes from features available today
03
Content, brand, and accessibility
Inventory required product, collection, policy, service, and company content
Name approved brand assets and meaningful alternatives
Plan keyboard, focus, zoom, reduced-motion, heading, and responsive checks
04
Operations, migration, and ownership
Assign owners for catalog, content, requests, publication, and support
List source systems and data types that need separate migration assessment
Define approval, denial, recovery, and rollback paths before launch
What StoreMason supports: A useful readiness record names data sources, decision makers, unknowns, limits, and the smallest private preview that can test the workflow.
What is not included: Completing this checklist does not launch a public store, turn on payments, connect outside services, change DNS, or approve publication.
05
Readiness checklist questions
Do we need every answer before planning? No. Unknowns should be explicit and assigned.
Does readiness mean StoreMason is live? No. It means the next planning decision is clear.
What happens next? Review the smallest useful private preview and agree on the checks before committing.
Start with the real buying journey
Show us how customers or buyers purchase today.
We’ll recommend a clear next step and explain what is not included before you commit.