What trade buyers need to do
Understand the range, find the relevant assortment, request access or product context, and prepare a repeat purchase.
B2B brands
Keep the brand clear. Give trade buyers useful context.
Connect product storytelling with buyer-specific catalogs, access requests, ordering paths, and staff review without forcing every trade decision into self-service.
- Private preview first
- Staff decisions stay visible
- Unavailable features stay labeled
Connect the visitor and staff journeys
Carry what the customer needs into the work staff must do next.
The industry changes the details. The useful design work is deciding what the visitor needs, what the storefront can show, and where staff judgment begins.
What the wholesale team needs to do
Review stockist fit, access, terms, exceptions, and the next commercial step.
A visible path from visitor to staff
Make the handoff useful before trying to automate it.
Balance editorial presentation with buyer access, assortments, terms, and repeat orders. Automatic wholesale approval is not implied.
- 01Discover
Understand the range
Let product story and assortment context help a trade buyer orient.
- 02Qualify
Explain the access path
Name what a prospective stockist can see before approval.
- 03Prepare
Carry useful order details
Support the available assortment, pack, request, or repeat-purchase path.
- 04Approve
Keep trade decisions with staff
Staff owns access, terms, exceptions, and the commercial next step.
What you are seeingProduct demonstration—not a customer result.
Questions before configuration
Answer the questions the storefront should never guess.
Each answer becomes product content, an available action, a staff handoff, or a clearly stated limit.
Wholesale experience questions
- What should a prospective stockist see before approval?
- How do assortments, packs, terms, or launches vary?
- Where does editorial content help a trade buyer decide?
- Which repeat-order tasks are safe to make self-serve?
A useful first version
Build a private preview that tests product presentation and one trade-buyer path from discovery to staff follow-up.
What is not promised
An open wholesale portal, public pricing for every buyer, and automatic account approval are not promised.
View B2B pricingKeep the limits visible
A useful solution says where the storefront stops and staff begins.
Start with how people buy
Start with one buying journey—not a feature list.
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