Keep the brand clear while giving trade buyers the context they need.

Buyer job

Understand the range, find the relevant assortment, request access or product context, and prepare a repeat purchase.

Staff job

Review stockist fit, access, terms, exceptions, and the next commercial step.

Wholesale experience questions

• What should a prospective stockist see before approval?
• How do assortments, packs, terms, or launches vary?
• Where does editorial content help a trade buyer decide?
• Which repeat-order tasks are safe to make self-serve?

Supported next step

Plan a private preview that tests product presentation and one governed trade-buyer path.

Boundary

An open wholesale portal, public pricing for every buyer, and automatic account approval are not promised.